Arsenal Joins Forces with Rwanda

The Rwanda tourism board have got a new partner – Arsenal football club. In a clever move that is set to increase interest and travel to the southern African nation Rwanda has become a main sponsor for one of the biggest football clubs in the world.

The ‘Visit Rwanda’ brand will be on the shirt sleeves of all Arsenal’s teams – and unsurprisingly President Kagame is himself a big Arsenal supporter.

Arsenal's chief commercial officer Vinai Venkatesham said:

“This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.

The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way."

Rwanda has been increasingly promoting itself as a tourist destination and is one of only three countries in the world where the mountain gorilla is found.