Entain Launches Flagship Betting Brand, Bwin, In Zambia

Entain Plc has entered its first African market and launched its first flagship betting brand, bwin in Zambia.

The news was announced during a launch party in Lusaka last week.

During the announcement, the company explained its “commitment to promote sports and tourism.”

Following interim trading, the FTSE 100 company started looking at Africa to invest announcing that it would settle in Zambia or Kenya.

Currently, betting is regulated through the Betting Control Act with gambling laws being upheld by different legislative frameworks.

During the launch party, Chief Marketing Officer, Spencer Okach explained “We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent.”

Further, he said, “We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games.”

Bwin will also be the first African betting agency to promote the BetBlocker tool to Zambian customers. The tool allows customers to manage their access to betting and gambling sites.