MORE TOURISM = MORE JOBS: HH HAILS 70% SURGE IN TOURISM

In a remarkable boost to the nation's tourism sector, Zambia recorded 2.2 million tourist arrivals in 2024, representing an impressive 70% increase from the previous year. This surge in visitor numbers was highlighted by President Hakainde Hichilema in a tweet, stating, "🇿🇲 Incredible news, Zambia! In 2024, we welcomed 2.2 Million tourists, a 70% increase! More tourism = more jobs. Every visitor leaves with Zambia in their heart, bringing opportunities for our people."

The substantial growth in tourism has been attributed to a combination of strategic marketing initiatives and the country's rich natural and cultural attractions. 

Tourism Minister Rodney Sikumba reported that this year's figures not only reflect a growth in visitor numbers but also an increase in revenue generation, with non-tax revenue exceeding targets by 59%. The ministry's efforts, including digital marketing campaigns that reached over 1.5 billion views globally, have played a pivotal role in promoting Zambia as a must-visit destination.

The increase in tourism is seen as a direct pathway to job creation suppoorting economic transformation and environmental sustainability. The government's commitment to enhancing the tourism sector is evident in the increased budget allocations and the development of infrastructure like airstrips in national parks.

Local communities have also benefited, with more visits to national parks, museums, and heritage sites, fostering a sense of pride and direct economic benefits for those living near these attractions. The surge in tourism has not only brought in foreign currency but has also sparked a renewed interest in Zambia's cultural heritage among its own citizens, encouraging domestic tourism.

This news has been trending on X, where users have expressed optimism about the future of Zambia's tourism industry, highlighting the potential for further economic growth and cultural exchange. 

As Zambia continues to attract visitors with its natural beauty, wildlife, and vibrant cultural heritage, the focus remains on sustainable practices that ensure the preservation of these assets for future generations. 

With this momentum, Zambia is poised to become an even more significant player on the global tourism stage.