Zambia Records Record Increase in Tourism Numbers

In the first quarter of 2024, Zambia has recorded an increase of 24% in tourist arrivals to the country.

Such an influx in tourism is undoubtedly a positive sign for the growth of the economy. The Chief Executive Officer of the Zambia Tourism Agency (ZTA), Matongo Matamwandi has praised the government’s efforts in marketing the country abroad, resulting in the increase.

In an interview with ZNBC on 27th May, he revealed the goal of the ZTA was to surpass two million tourists this year, compared to last year’s one million, four thousand international visitors.

Trade expert Gilbert Nkamba said, “with tourists flowing in, first of all there will be an explanatory effect. As they go out of Zambia they will go and market us further and we will have more tourists coming in. The positive effect, the net effect of that, is more foreign exchange trickling into the economy, and that will go a very long way in stabilising the Kwacha.

The tourism market is expected to grow annually at a rate of 5.29% from 2024 to 2028, resulted in a projected market volume of US $169.20 million by 2028. Zambia is expected to experience a rise in eco-tourism, with visitors being attracted to the country’s wildlife reserves before any further effects from extreme weather conditions arise.

The tourism industry has grown, and continues to grow, with the establishment of hotels in major tourist centres such as Livingstone and Lusaka.